Brand perception strategy
I define what the project needs to communicate and where its value is currently being lost.
Creative director for brands and projectsSOCHI · WORLDWIDE / 2026
creativedirectionhuman vision
× AI systems
01 · Context
A project can be stronger than it looks.
The website, content and presentations may each be well made, yet follow different directions.
For a new client, that disconnect can hide the real scale and value of the project.
As a project grows, the lack of one clear direction becomes increasingly expensive.
02 · My role
Creative direction starts before design.
I first define what the project should communicate. Then I build the direction and apply it across the formats the project actually needs.
Visual system
I set the brand character through typography, colour, imagery, composition and clear rules for future work.
Websites and presentations
I create structures and visual logic that help people understand the value of an offer quickly.
Campaign creative
I develop a coherent series for each product, launch and channel.
AI visual and video
I use AI as a production tool while keeping the idea, selection and creative direction human-led.
Creative direction
I bring in the right specialists and keep one direction across every customer touchpoint.
I use AI where it improves the work. The idea, judgement and final creative direction remain mine.
Children's fashion · visual system
Children's dress rental brand
From meaning and visual identity to social media, the fitting room and a film concept.
IdentitySocialSpacePrintVideo
One recognisable character runs through every touchpoint and gives the team a clear system to continue.
View case03 · Approach
Understand first. Build second.
01
Context
What already exists, what works and where the project has started to lose coherence.
02
Central idea
What people should understand and feel when they encounter the project.
03
System
Typography, composition, colour, imagery and rules for different formats.
04
Production
I lead the key work and bring in specialists for additional tasks.
05
Direction
Every new asset continues the project instead of starting over.
Hospitality · product concept
Sign of the Earth
A natural stone object designed to preserve a connection to a place, event or person.
About
Anna G. — Creative Director
My name is Anna. I work across visual branding, websites, presentations, campaign creative and AI production.
I am interested in projects where the brief needs thinking through, and where one idea must work across several customer touchpoints.
I lead the key decisions and visual direction. I bring in the right specialists for additional production tasks.
You do not have to manage several competing visual directions.
04 · Selected work
Different briefs. One level of care.
TECH · B2B · PRESENTATION
Presentation for a technology company
Seventeen slides covering marketplace, transport logistics and warehouse products.
LEGAL PROJECT · PRESENTATION
A crisis story told through human emotion
A dense legal topic presented through loss of control, tension and the moment a decision is made. AI was used to create the emotional states while preserving the subject's recognisable appearance.
COMMERCIAL CREATIVE · AI VISUAL
Creative series for a technology store
Several directions for different products and campaign moments.
AI CREATOR · PORTFOLIO
Portfolio positioning and design
Structure, copy, project selection and portfolio design, followed by a clearer service proposition.
05 · Reviews
In the clients' own words
“Anna, good afternoon ❤️ Everything works for me 😍”
“I don't think this is goodbye yet.”
“Yours is excellent, everything looks beautiful.”
“Everything is great.”
“Woooow.”
“Oh, this is amazing! 🔥🔥”
06 · Outcome
You are left with a working direction, not a folder of unrelated files.
Recognition
New assets continue the established character.
Faster decisions
The team has clear rules instead of choosing a new style every time.
Coherence
Website, presentations, content, campaigns and video speak the same language.
Transferability
A team can continue the system without losing its direction.
07 · Team
The right team is assembled around the brief
Anna G.idea and direction
quality control
DesignerDeveloperVideo / AIContentTechnical specialistMarketerquality control
You work directly with me while I keep the direction coherent and involve the right roles for the brief.
Support during the process
Support that helps the project reach launch
Intensive projects require clear decisions, energy and a sustainable pace. Optional support can be included when it helps you move through change without overload or losing momentum.
08 · Services
Ways to work together
Brand system
For projects that need to connect their identity, website, presentations, content and campaign materials.
Website from strategy to launch
Structure, visual direction, design and development around the real project brief.
Campaign creative and AI visual
Creative concept, campaign series, AI imagery, video and promotional assets.
Strategic review
For projects that need to change but need clarity on what to change first.
09 · Starting
A call is optional.
- 01
You share a link and a short description of the brief.
- 02
I review the material and ask questions on Telegram.
- 03
You receive an initial direction, scope, schedule and fee.
- 04
The project begins after approval and prepayment.
For specialists
One-to-one portfolio review
I also work individually with designers, social media specialists and AI creators on positioning, portfolio and working systems.
Ask about a review10 · FAQ
Before we start
Start a project
Your project may have grown faster than its visual presence.
You do not need a perfect brief. Tell me what exists, what is not working and what result you would like to reach.