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Product concept

Sign of the Earth

A memory you can hold.

Concept · copy · visual direction · AI imagery · commercial presentation

01 · The idea

What can remain after a place, beyond a photograph?

Restaurants, hotels and special spaces pay close attention to a guest's experience during a visit. I became interested in what could stay with them afterwards.

That question became a small natural stone object connected to a place, event or person.

02 · Positioning

An emotional artefact.

“We create objects that hold impressions, places and emotions.”
Sign of the Earth positioning

03 · Use cases

One object, several moments of emotional connection.

01

After dinner

A detail presented with the bill or a thank-you card.

02

For important guests

A personal gesture of attention.

03

For events

Dinner, wedding, private gathering or retreat.

04

A memory of a place

A name, date, logo or coordinates.

Product use cases

04 · Personalisation

One object can become personal.

Name. Date. Coordinates. Logo. Place symbol. Individual engraving.

Personalised object

05 · Visual direction

Showing a future product in a believable context.

AI imagery makes it possible to see the object in a guest's hand, beside a table setting and as part of a personalised series.

Emotional product imageProduct concept development

06 · Commercial presentation

A visual world supported by a clear offer.

The presentation explains why the object matters to restaurants and hotels, how it fits into the service and how a pilot can begin.

Bespoke product development for a brand and hospitality space

07 · My role

The project was developed from the first thought to a complete proposal.

IdeaMeaningUse casesStructureCopyVisual directionAI imageryCommercial presentation

Visual work can begin before the product itself exists.

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