Children's fashion · rental · 2026
Creative direction and visual brand system
A brief for a logo, type, colour and a fitting room developed into one visual world across social media, packaging, space, print and video.
01 · Context
A shared direction for the existing brand team.
The children's designer dress rental already worked with a photographer, reels creator and social media specialist. The initial needs were a logo, brand type and colours, an Instagram visual and a fitting room concept.
My role was to create the character and visual system that would connect every future asset.
02 · Feeling
The magic of childhood with a refined European character.
Premium feel
Contemporary character
Warmth
A beautiful experience for child and parent
The dream dress for an important day, and an easy experience for the parent.
03 · System
Recognition grows through decisions that can be repeated.
04 · Social media
Recognition without placing a watermark everywhere.
Colour, typography, detail and rhythm make each post feel like part of the brand before the logo appears.
05 · Space
The fitting room as part of the brand.
The concept connects the dresses, mirror, accessories, statement surface and space for photographs and video.
Existing space
The space is currently being renovated. The visual shows the intended fitting room concept.
06 · Handover
The system should work without my constant presence.
The materials and recommendations were handed over to the brand's existing team. My role was to create a clear visual system and practical guidance that specialists could continue without losing the overall direction.
07 · Print and motion
One language across different formats.
The print design continues the visual system. The film develops the transformation idea through the child's experience of seeing herself in the dress.
Outcome